My name is Brian Delaney and I’m a Product Lead and UX Engineer from Halifax, Nova Scotia. My most favourite thing in the world is to get together with others and make cool stuff.
I've had the opportunity to work on so many awesome projects over the course of my career. Here are just a few samples for you to check out.
"Deadliest Catch" is Discovery Channel’s highest-rated show, with a passionate fanbase. Discovery wanted to deepen engagement while attracting new viewers, initially leaning toward traditional trivia and sorting games. After studying the show and the audience, I recognized that the real draw wasn’t just the action—it was the crews. Fans followed their favorite captains like sports fans follow teams, rooting for them each week.
That insight led to a breakthrough: a fantasy sports-style game where fans built crews from their favorite characters and earned points based on their real-world performance in each episode. The idea clicked instantly with Discovery.
Within months, my vision had evolved into a thriving online community with tens of thousands of engaged players.
Working on Alaska: A Journey in Time was an incredible experience. Designed to teach high school students about Alaska’s history and native heritage, the game follows a hiker who stumbles upon a glowing meteorite in the forest—only to be pulled through time, meeting key historical figures along the way. Each encounter unlocks new adventures and learning moments.
To ensure accuracy, I traveled to Anchorage, where I met with educators, officials, and community leaders. Hearing firsthand stories, handling artifacts, and exploring historical sites gave me invaluable insight. Returning home, I quickly drafted the narrative, weaving fantasy with structured learning objectives.
Despite the challenge of balancing creativity with educational goals, the story came together naturally. The client approved the premise almost immediately.
Customers struggled with the proposal editor’s styling tools, making simple changes frustrating. Many lacked design experience and couldn’t distinguish between spot and global styling. Analytics showed over 60% never accessed the global styles menu, opting instead for inefficient manual edits. Users also related more to visual descriptions of content over labels.
To solve this, I introduced Global Style Mode, where content faded into the background, and selecting an element highlighted all instances of the same style. This intuitive approach helped users understand and apply styles more efficiently.The impact was immediate—global style usage rose 30%, style-related support tickets dropped 65%, and proposal editing time decreased by seven minutes. The feature’s success led to expanded capabilities for styling tables and layouts.
This project reinforced a key lesson: great design isn’t about adding more and more instructions, but making functionality intuitive.
In 2025 I was inspired to go back to school to brush up on my programming skills. I am now a proud student of the Full Stack Application Development program at NSCC. These are a few examples of what I got up to over this period.
Throughout my career, I’ve conceptualized numerous games and learning activities, relying on skilled developers to bring them to life. But I always wanted to understand the code behind the experience—not just how to write it, but the logic and algorithms that shaped the rules.
Learning to map out flowcharts was a game-changer. It allowed me to break down mechanics before ever touching code, starting with a simple dice game where players took turns rolling. A roll of 1 meant losing a turn, while any other roll let them decide whether to hold their points or keep going. What seemed straightforward required careful planning to function properly.
Building on that, I tackled Battleship, where a pre-loaded map placed ships on a grid. Players fired at coordinates, using limited ammunition to sink all ships before running out. This game introduced a visual map component styled with Chalk.js, reinforcing how code could shape an interactive experience.
The final challenge took me beyond the terminal into an interactive tile-based puzzle. Here, an initialization file from a hosted game API set up the board, and the goal was to color tiles so each row and column had an equal number.
Each project escalated in complexity, and with it, my flowcharts became more intricate. These experiences taught me an invaluable lesson: understanding the logic behind a system is just as important as writing the code itself.
With the rise of no-code website builders, manual coding might seem outdated. But what happens when auto-generated code breaks or lacks a feature you need? Knowing how to dive into the source gives you a significant advantage. I’ve worked with HTML and CSS for years but never moved beyond the basics—until now.
My studies propelled me into advanced layouts using Grid and Flexbox, custom stylings with frameworks like Tailwind, and smooth JavaScript interactions. The terminal was intimidating at first, but soon I was confidently managing modules, pushing commits, and navigating Git workflows.
That doesn’t mean I’ve abandoned tools like Duda and Framer—this very site is built in Webflow. The difference is, I now understand the code behind these platforms and can extend their capabilities with custom solutions. Blending coding with design has unlocked a whole new world of creative potential.
Over the holidays, I watched a string of indie films, including several from A24. Their branding—built through auteur collaborations and guerrilla marketing—got me thinking: what if I had my own film company? Enter Gold 3 Productions—a name I picked simply because it sounded cool.
Drawing from my experience with wireframes and prototypes, I explored AI’s role in early-stage content. Instead of placeholder Lorem Ipsum, I used ChatGPT to generate contextually relevant text, making the prototype feel more authentic. I then turned to AI-powered graphic tools like Microsoft Image Creator, which let me craft detailed visuals and movie posters with precise design instructions. While AI in design is a debated topic, its ability to accelerate ideation is undeniable.
Imagining Gold 3’s ecosystem, I envisioned an app connecting fans to exclusive interviews, behind-the-scenes content, and ticket sales. Sketching out the UI, I leaned on Figma’s auto layout and number variables to create scalable components. By storing colors as variables, I built a seamless dark mode without duplicating assets—an entire theme switch in under 15 minutes.
This small project reinforced how AI and design tools can streamline creativity, making it easier than ever to bring bold ideas to life.
A collaborative, team-oriented individual with over 15 years of experience understanding and exceeding customer expectations. Diverse skill sets span all phases of a project lifecycle including: user experience design, agile workflow management, research, journey mapping, prototyping, and user interviews. As a developer, I have worked on building interactive learning applications, promotional websites and most recently updated my skillsets to include MERN full-stack development.
